Nāu te rourou, nāku te rourou ka ora ai te iwi. With your basket and my basket the people will thrive.
Through investment, events, skills and resources by identifying the attention required, our key activities include:
Investment into region:
Maintaining, promoting, advocating and tracking our regional economic investment priorities supported by a suite of NRDA tools including the regional investment priority briefing (Briefing for Ministers), investment proposition and prospectus.
Advocating to Government, partners and investors on regional economic priorities
Regional investment business case development
Continuing to work with Marlborough to promote and support film industry and investment opportunities in the region. (Related: Visitor destination marketing)
Destination marketing:
Showcasing our regional offering to encourage visitation and consumption of experiences and products, and to attract business, investment and talent. This includes targeted seasonal campaigns, on-going content creation and storytelling, regional coverage through targeted media pitches, and increasing our online engagement by growing our social media presence and (consumer) database.
Providing in-region support to visitors including website content, physical maps, digital promotion.
Leveraging partnerships with larger organisations such as Tourism NZ and Air NZ, to showcase the region and host tour operators.
Positioning the region as a key destination for locals, visitors, businesses and workers through delivery of our regional positioning story applied across NRDA programmes and through partner engagement.
Events and conferences support and attraction, stimulating visitation and spend:
Managing Nelson City Council’s Economic Events Fund and regional events calendar to achieve optimum economic outcomes
Managing and delivering the MBIE Regional Events Fund (REF), including regional business events attraction and programmes to build capacity and capability within our local events sector
