blurry placeholderPort Nelson Haulashore Boat   Nelson Regional Development Agency   by Tim Cuff

Our economic strengths

Boulder Bank, Nelson

Industries full of opportunities

From Nelson Tasman's largest industries to our growing sectors of high competitive advantage, there is a plethora of opportunities to do business here.

Diverse industries, united by opportunity

Our traditional primary industries provide 10% of jobs in our region, with goods-producing industries making up 21%. Services have the largest share at 41%, followed by high-value services at 28%.

Across these broad categories, five standout sectors give our region a competitive edge and strong potential for growth: the blue economy, research, science and technology, the visitor economy, forestry and wood processing, and food, beverage and wellness products.

Nelson Tasman's economy at a glance

Unless otherwise stated, all figures are from the Nelson-Tasman Regional Economic Briefing and Infometrics reports.

114,200

Population

$7.6bn

Size of economy

14,703

Number of businesses

96.5%

Proportion of small businesses

(<20 employees)

$71,004

Mean earnings

(vs NZ $81,958)

$127,049

GDP per filled job

$1.7bn

Productivity gap

Our aim is to double productivity within

2 generations

Sector success stories

Follow the journey of some of our Nelson Tasman businesses as they transform performance and generate success in key sectors.

blurry placeholderSnapCore

SnapCore

Science, Tech & Research

blurry placeholderChia Sisters

Chia Sisters

Horticulture, Food & Wellness

Latest news from Nelson Tasman

blurry placeholderNelson Tasman alliance presents compelling business case to support New Zealand’s future defence needs, utilising the region’s significant existing infrastructure and capabilities

Nelson Tasman alliance presents compelling business case to support New Zealand’s future defence needs, utilising the region’s significant existing infrastructure and capabilities

Tuesday 28 July, 2026

An industry led, public-private sector alliance is working together to showcase Nelson Tasman's strong capabilities and united commitment to support industry opportunities and the growth and resilience of the New Zealand Defence Force, particularly the New Zealand Navy.

blurry placeholderGovernment investment supports Nelson Tasman as the centre of New Zealand's blue economy startup ecosystem

Government investment supports Nelson Tasman as the centre of New Zealand's blue economy startup ecosystem

Friday 24 July, 2026

Nelson Tasman's growing reputation as the centre of New Zealand's blue economy has received another significant vote of confidence, with the recent Ministry of Business, Innovation and Employment (MBIE) announcement to co-fund a new national programme, supporting the country's next generation of ocean innovators, based from Nelson Tasman’s Blue House.

blurry placeholderSwap One celebrates first year success and return for Year Two

Swap One celebrates first year success and return for Year Two

Thursday 09 July, 2026

More than 14,000 low-carbon trips, 110,000 kilometres travelled without a petrol or diesel car, and 25 tonnes of carbon emissions avoided – these are just some of the achievements celebrated at the recent Swap One Year One Prizegiving.